This post is written as part of the Disruptive Women on Health’s series celebrating the 2014 mHealth Summit taking place December 7-11 Washington, DC.
Women and mobile health: let’s unpack the intersection.
On the supply side of the equation, Good Housekeeping covered health tracking-meets-fashion bling in the magazine a few weeks ago in article tucked between how to cook healthy Thanksgiving side dishes and tips on getting red wine stains out of tablecloths. This ad appeared in a major sporting goods chain’s 2014 Black Friday pre-print in my city’s newspaper last week. And along with consumer electronics brand faves like Apple, Google, Microsoft, and Samsung, Sony’s plans for a watch were hiding in plain sight on a Japanese crowdfunding site since September 2014; speaking of fashion-meets-wearables, the strap is designed to morph into 24 different designs. (more…)