The following post first ran on Health Populi.
65 million people know that food journaling works for losing weight, that it’s engaging to do on a well-designed app, and that health is social. MyFitnessPal (MFP) has the distinction of being a top health app used longer by more people and more effectively than probably any other mobile health tool.
Under Armour, the athletic goods company, now has MFP under its corporate umbrella, along with Endomondo, another very popular motivating mobile health tool.
You may know Under Armour as a company that manufactures and markets functional workout gear. But this deal is so not about the wearable.
It’s about building a health data ecosystem, the kind my smart colleague Carol Torgan terms an Electronic Fitness Record (EFR). Carol riffs off of the Electronic Medical Record (EMR) concept, which is taking off in the health care system: in doctors’ offices and in hospitals, motivated by financial incentives afforded through the HITECH Act which was bundled into the Stimulus Bill (aka ARRA, The American Recovery and Reinvestment Act of 2009. That’s the digital locus for patients’ personal health care information generated during visits to doctors, clinics, clinical labs, imaging centers, pharmacies, and other touchpoints in the health care system. (more…)