We love stories about women that are truly changing the face of health care, particularly through innovation. Today is no exception. We recently sat down with Co-founders Natalie Hodge, MD and Brandi Harless, MPH of Personal Medicine Plus, an app that allows individuals to self-manage health through behavior tracking and health data metrics. Both Hodge and Harless shared their experience in developing their tool, being a woman innovation leader, and a few words of wisdom and inspiration to other women interested in following their goals. Check it out below.
What drew you to health innovation technology?
NH: My first passion was in medicine. I always had a deep interest in people and solving problems, so naturally that fits well with a career in medicine. The interesting thing is that the problems of my early career have largely been solved by vaccines. And in the 15 years we spent diagnosing disease, the obesity epidemic floated to the top. That’s when the opportunity for me to marry medicine and innovation arose.
BH: After studying global health at Boston University and working on health issues in Kenya, Haiti and Sierra Leone, I accidentally moved back to my hometown in rural Kentucky. Not knowing if I would stay around, I started working with HIV patients and getting involved in the health of the local community. After leading a local health clinic for a while, I realized the extreme need to help rural patients turn back their lifestyle illnesses. When Natalie approached me to work on this startup that would do exactly that, I WAS IN! (more…)