Chocolate: A New Secret Weapon for Health Care?
By Glenna Crooks | Monday, February 7th, 2011
By Glenna Crooks. This is the week many of us will consider – or finally make – Valentine’s Day purchases. Some of us will consider chocolate. Maybe more of us should.
I wondered about that as I saw some disparate bits of data over the weekend. An article on Valentine’s Day spending was informative: couples will spend just under $70 on each other and we’ll spend, on average, $5 on pets, $6 on friends, $5 on teachers and $3.50 on co-workers.
What will we be buying? In all, about $12.B in treats for the day: $3.5B on jewelry, $1.6B on clothing, $3.4B on dinner, $1.7B on flowers, $1.5B on candy (of which $285M will be on chocolate) and $1.1B on greeting cards.
I get interested in items like this when I hear that we ‘can’t afford health care.’ I’ve noticed over the years how we can spend more on the launch of a blockbuster movie in a weekend than we spend immunizing our children against measles, mumps and rubella in a year.
In the past, I might have gone on a rant about that but this weekend another set of statistics caught my eye as well; those related to chocolate. Seems that chocolate-making companies have higher margins than other food companies, raking in 11.7% profits over the 8.1% of others.
Chocolate is a discretionary, luxury item and – though some friends will disagree – not at all essential to a person’s health or well-being, so we need not quibble over those margins, argue for price controls or suggest the industry become a public utility. That same article cited per-capita rates of chocolate consumption, however, which got me to thinking that consumption of chocolate appears to be correlated with two items we care about in health care: expenditures and satisfaction.
Sure enough! Though not a perfect correlation, it’s directionally so. Countries with higher rates of chocolate consumption have lower rates of dissatisfaction with health care and lower per capita health care spending. Wow! Note in particular the difference between Switzerland and the US. The Swiss eat twice as much chocolate, have a dramatically lower percentage of people who grouse about healthcare and spend nearly half per capita as Americans.
| Country |
Chocolate Consumption (lbs per person, rounded to nearest lb) |
% Population Dissatisfied with Health Care |
Per Capita Health Care Expenditure in Dollars |
| Switzerland |
24 |
6 |
3,849 |
| UK |
22 |
14 |
2,317 |
| Germany |
21 |
12 |
2,983 |
| Belgium |
17 |
6 |
3,044 |
| Denmark |
17 |
7 |
2,743 |
| Austria |
14 |
6 |
2,958 |
| US |
12 |
19 |
6,711 |
The policy wonk in me says perhaps we ought to make chocolate a covered benefit and promote its use! And, I’m only half kidding.







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