There will be a lot of innovation on the floor of the mHealth Summit next week in Washington, D.C. —products and solutions designed to push the envelope on applied technology for healthcare. For quite some time, the race to innovate has compelled tech enthusiasts and entrepreneurs alike to first conceptualize and then develop solutions that will be hailed as “new.” After all, new is different. New is better. What the customer wants, we are convinced, is something new. So we dazzle them with a new gadget or a new capability far more often than is necessary or even worthwhile.
But there is an emerging generation of tech consumers pushing back on this assumption with a new demand: “Don’t give me something new; give me something I need.” Say hello to Generation C—the most digitally connected, communicating, and “clicking” generation of any before it. Born after 1990, they are the iEverything generation, and they have lived their entire lives on the cutting edge of technology and connectivity. (more…)