Politicians + Media = Nocebos. Taking Both? Don’t Call Me in the Morning
By Glenna Crooks | Sunday, March 6th, 2011
By Glenna Crooks. Over a decade ago, researchers noticed an interesting finding: women who believed they were subject to heart disease were four times more likely to die than women with similar risks who did not hold similar fatalistic views.
Some people called this a ‘nocebo’ effect. The Washington Post called it the ‘evil twin’ of the ‘placebo’ effect, which most everyone knows by now is a treatment that produces a positive effect for patients even when it shouldn’t because is isn’t real.
Nocebos, like placebos, are ‘self fulfilling’ prophesies at work. Apparently, the brain (and body) cooperates with the deception.
A study just published in Science Translational Medicine takes this to new levels.
Healthy people agreed to participate in a pain experiment. Heat applied to their leg caused pain and a baseline of their tolerance determined. On a scale of 0-100, the average pain rating was 66. Placed in an MRI with an IV inserted, they were administered a powerful pain-relieving drug…but not told so. Pain levels dropped to 55, so apparently the drug had some effect. That was Stage One of the study.
Stage Two started when the research subjects were told the drug was now being administered. Average pain dropped to 39, mmmmmm.
Stage Three came next. Even though the drug was administered still, the researchers lied… subjects were told it was stopped. Average pain intensity rose to 64. Very close to the baseline. Wow. Tell the person – the patient – there is no help on board and the nocebo takes over.
These were not just subjective reports. The MRI’s confirmed that the brain’s own pain networks responded in ways that matched the subjective ratings.
Change the expectations…change the response.
So what does this have to do with politics and media? Plenty maybe. You decide.
I’ve been thinking about this for a long time. Here’s why: Long ago and far away, I trained for the Olympics. My sport was Karate. There’s more.
In a training accident, a sparring partner kicked me in the head, bones in the left side of my face were fractured and reconstructed. After successful surgery, for nearly six months I spent the first hour of every morning in a dental chair to get the refining, pain-relieving work done.
How might other patients be like me?
What if I had not liked my dentist? What if I had not trusted him? Could I have gotten up every morning and made the drive to see him? Would I have shown-up? Or not? Cancelled my appointments? Not been adherent to the regimen? Walked away angry and disappointed? Litigious?
I can’t even remember his name today, except he was a really nice, funny, skilled, terrific guy. Eventually there was no more pain. I went on my way.
Sometimes, as I watch the anti-healer drumbeat from politicians and the media (old and new) I wonder about other people who need help.
What would it be like to be admitted to the hospital and believe that the surgeons, nurses or hospitalists there were uncaring, incompetent and likely to cause my death, not my recovery?
What would it be like to have a chronic condition and believe that my doctor had no interest in me and my health but only her own selfish interests and income? That she lacked the intelligence or ethics to stave off the influences of the many forces that make it hard to put my interests first? To believe that a pizza for lunch would influence her choice of therapeutic option?
What would it be like to get up every morning to take a medicine and believe that the company who discovered and developed it employed people only in it for the money? And that it was probably poison to boot, likely to cause bad – even fatal – side effects?
While those of us who are patients and those of us who are healers are trying to make healing happen it seems to me there are others whose interests are not about healing.
It seems to me there are those - politicians – with interests to drive a wedge between patients and their healers in order to get media attention. It makes for flashy hearings.
Likewise it is in the interest of the media to drive that wedge to sell news.
You decide. For yourself. For those you love.









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