by Sally Greenberg. Last month the Script Your Future campaign, which is increasing public awareness of the importance of medication adherence, marked its one year anniversary with the help of numerous Disruptive Women in Health Care. At an event in Washington, DC the National Consumers League, which is leading the campaign, convened more than 100 of the campaign’s Committed Partners to celebrate the reach of the first year, honor Partners’ ongoing support for the campaign, and call for renewed commitment to expanding the campaign’s efforts.
Many of our very own Disruptive Women – and a few in training – helped celebrate the event and reiterate the themes of the Script Your Future campaign, whose messages encourage consumer patients and their advocates, in the spirit of practicing better adherence, to raise their voices and begin dialogue with their health care professionals to serve as active members of their health care team.
Robin Strongin served as moderator for the program, I kicked off the program, Janet Wright, Executive Director of Million Hearts highlighted the value of partnerships, and Gwen Mayes shared her personal story as a heart patient. And Monique Mounce, a student pharmacist from the University of Maryland, represented an emerging generation of health care professionals who are being influenced by the positive messaging of the campaign, as seen in the Student Pharmacist Adherence Challenge.
Also participating in the program were Rear Admiral Scott Giberson, Chief of the U.S. Public Health Service Pharmaceutical Category and Assistant Surgeon General, representing U.S. Surgeon General Regina Benjamin, who congratulated campaign staff and supporters for their successes via pre-recorded video greeting.
To date, through its dynamic Web site, public service announcements, materials distributed directly to consumers and health care providers across the country, social media communities, text message alert services, local field organizers on the ground in six regional target markets, and its Student Pharmacist Challenge, the Script Your Future campaign has seen more than 300 million media impressions and interfaced directly with tens of thousands of health care professionals and patients, many of whom have taken the pledge to take their medicines as directed at www.ScriptYourFuture.org.
For a recap of the first year of Script Your Future, check out this report of the First Year.