I was recently on a call with the AIDS.gov team and a group of other noted leaders in the health field. The call event was aimed at developing smarter ways to reach and engage communities of color around HIV/AIDS prevention and education. Each of us had great case studies, resources and personal stories to share about how to make a positive impact in the ongoing battle of the disease in these communities.
One thing we all need to keep in mind: this fight is still very real, still claiming lives and there are still many areas that need change. Sometimes, no amount of technology or marketing can help until the people change. Stigma, oppression and often times misinformation still causes a large amount of the disease’s reach. That needs to change in order for the larger impact to begin.
Being a fan of storytelling and film, I recently came across a short documentary from the folks behind the upcoming Deep South film that got me thinking more about these things. More and more, I believe the stories of people will be the key to creating the most change in public health. When perception changes, real change takes place. The documentary takes a look at living with HIV in the rural South – Mississippi to be exact. Take a look:
How intense was that? Moreover, how about the fact that the health department is behind a lot of the problem in her life? Something to think about.
Here is the trailer of the full upcoming film, Deep South: