National Psoriasis Foundation
By Hygeia | Friday, April 29th, 2011The following is a guest post by Sheila Rittenberg the Senior Director, Advocacy and External Affairs at the National Psoriasis Foundation. During her tenure with the National Psoriasis Foundation, Ms. Rittenberg has led the organization’s transition as a leader in health advocacy and public policy, emphasizing access to care issues and increasing investments in psoriasis research. She acted as Co-Chair of the National Institute of Arthritis and Musculoskeletal and Skin Diseases Coalition and has assumed various advisory roles including that of committee member to the Office Oregon Health Policy & Research Drug Effectiveness Review Project and member of the National Health Council, Grassroots Technical Assistance Task Force. She is an author and contributing author on advocacy and clinical consensus publications and has been a public speaker on behalf of the psoriasis community.
Overhauling health care… deepest budget cuts in history… A moral battle framed around health care reform…
These are only a smattering of the emotionally charged messages inundating ordinary citizens in America. How do people stay engaged and believe in the work of the country? How do they avoid being jaded about health care reform when politicians toss around accusations and critiques about policies and the people who propose them the way we might toss a ball around with our kids?
I have always believed in the power of bringing people together and connecting them in a meaningful way to those who are creating policies for the rest of us. It’s no different when it comes to health care policy. Here at the National Psoriasis Foundation, we practice “The Three A’s” – Action, Authority and Accountability. Keeping our constituents engaged in relevant issues and problem-solving achieves a spirit of action and purpose for everyone concerned. Leveraging that advocacy helps unify “grassroots” and establish credibility and authority as the voice of the community. Communicating these successes demonstrates that our organization is accountable for the public policy changes essential to our people.
The results of bringing “ordinary people” to talk to policymakers can be profound. There is a transformative power of this work we call advocacy. In our world of psoriasis, there are countless triumphs: the woman meeting with her legislator for the first time who told me she would never look at her psoriasis the same way again; the retiree who has re-invented himself at age 70 as a firebrand psoriasis political activist; the 16-year-old who changed career plans after testifying in Washington, D.C., on behalf of the pediatric psoriasis population. The point is, taking charge through Action, Authority and Accountability can change a person’s life — and society, at the same time. (more…)











