Comments on: Adherence: Working Across Our Boundaries http://www.disruptivewomen.net/2009/10/28/adherence-working-across-our-boundaries/ Sun, 21 Mar 2010 21:47:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Elizabeth Sozanski http://www.disruptivewomen.net/2009/10/28/adherence-working-across-our-boundaries/comment-page-1/#comment-27729 Elizabeth Sozanski Tue, 03 Nov 2009 21:04:06 +0000 http://www.disruptivewomen.net/?p=1818#comment-27729 Hello. Thank you for the question. Healthcare personalities were constructed based on a number of inputs: demographics, interests, non-healthcare purchasing behaviors, and matched to actual prescription usage behavior (patient-level data). Offerings could then be tailored based on these. We've made several presentations on this topic. Please let me know your name/affiliation and I will try to share what's available in the public domain. Hello. Thank you for the question. Healthcare personalities were constructed based on a number of inputs: demographics, interests, non-healthcare purchasing behaviors, and matched to actual prescription usage behavior (patient-level data). Offerings could then be tailored based on these. We’ve made several presentations on this topic. Please let me know your name/affiliation and I will try to share what’s available in the public domain.

]]> By: DCPatient http://www.disruptivewomen.net/2009/10/28/adherence-working-across-our-boundaries/comment-page-1/#comment-25756 DCPatient Thu, 29 Oct 2009 14:41:21 +0000 http://www.disruptivewomen.net/?p=1818#comment-25756 Elizabeth, if not proprietary, I'd love to know more about the healthcare personalities you cite. Are the personality sketches given to patient to help them understand and select adherence options (pull) or only used by doctors or the adherence program to tailor or assign a set of tactics (push) ? Elizabeth, if not proprietary, I’d love to know more about the healthcare personalities you cite. Are the personality sketches given to patient to help them understand and select adherence options (pull) or only used by doctors or the adherence program to tailor or assign a set of tactics (push) ?

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