This post was sent in by Joanna Burke, Strategic Communications for Regence Blue Cross Blue Shield.

Imagine going to a grocery store where none of the items had prices, and when you got to the checkout the cashier couldn’t tell you your total. Instead, he offered to mail you a bill for an unknown amount.

Although that sounds ridiculous, it’s exactly how our nation’s health care system often operates, and Regence BlueCross BlueShield has created a short (45 second) video highlighting the absurdity of that very situation.

The video is part of Regence’s What’s the Real Cost campaign designed to challenge people’s thinking about how far reform needs to go. It also explores the way choices consumers make each day can impact health care costs. Be sure to check out the five questions consumers can ask to change health care.

Related posts:

1. Multimedia Roundup: Health Care Policy
2. March Man-of-the Month: Dr. Ted Eytan Interviews Holly Potter, Kaiser Permanente’s VP for Public Relations, on the Use of Social Media in Health Care

This entry was posted on Thursday, October 22nd, 2009 at 7:47 am and is filed under Guest Posts, Health Reform. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.