Archive for April, 2009

Earning less, paying more for health care: fighting a battle on two fronts

By | Tuesday, April 28th, 2009

Today, April 28th, is Blog for Fair Pay Day. In recognition of this important day, our guest post by Lisa Codispoti, Senior Counsel for Health and Reproductive Rights, National Women’s Law Center, relates to health care and equal pay.

Between 2000 and 2006, health insurance premiums increased 87.5 percent—4 times more than wages. In addition to the burden of inflated health care costs, women are still paid only 78 cents for every dollar earned by men—with women of color earning even less. In a world where women are earning significantly less than men for comparable work, how can they also afford health care?

Pay inequity for women compounds the issues that already exist with our broken health care system. This is a system that makes unfair practices by insurance companies flourish, such as allowing health to be more expensive for women. For example, women pay higher premiums than men when they try to buy health insurance directly from an insurance company through the individual health insurance market (a practice known as gender rating.) Even worse is that many of these health plans do not cover maternity care or expect women to pay an additional fee (what is called a rider) to gain maternity coverage. Women are then left trying to stretch their already smaller paycheck for a much larger health care bill.

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Blog Roundup: FDA policy shift on Plan B

By | Friday, April 24th, 2009

On Wednesday, the FDA announced that the emergency contraceptive Plan B — also known as the “morning-after” pill and, more technically, levonorgestrel — will be made available without a prescription to women at least 17 years old, in compliance with a federal court order issued a month ago, as Sarah Rubenstein reported on the WSJ Health Blog:

Back in 2006, the FDA gave the go-ahead to over-the-counter sale of the emergency contraceptive, known as Plan B, for women 18 and older after three years of delays in which there were angry protests by pro-choice groups and alleged back-room arm-twisting by conservatives close to the Bush White House. But the FDA said then the drug would remain prescription-only for those 17 and younger.

Last month, a federal judge ordered the FDA to allow sales of Plan B to women 17 years and older without a prescription, and slammed several current and former FDA officials for their handling of the matter, accusing them of using “political considerations, delays and implausible justifications” to hold up the nonprescription sales of the drug.

Christine P. Bump provided further details on the FDA Law Blog:

Plan B has been available by prescription since 1999. On August 24, 2006, FDA approved non-prescription use of Plan B for women 18 years and older. Women 17 years and younger, however, still needed a prescription to obtain the drug. FDA described its August 2006 decision as a conclusion reached through an “extensive process” of obtaining expert advice and public comment. The Agency stated that the non-prescription use of Plan B presented novel issues, and that FDA was committed to “a careful and rigorous scientific process,” although an advisory panel convened by FDA had recommended by a vote of 23-4 that Plan B be available over-the-counter without any age restrictions. Note that the effect of both the District Court’s decision and FDA’s notice would still require a prescription for girls under the age of 17, although the District Court remanded the matter back to FDA for the Agency to “reconsider its decisions regarding the Plan B switch to OTC use.”

Naturally there has been a great deal of discussion about this development and the overarching issue around the blogosphere since the FDA’s decision not to appeal the federal court order. On Donklephant, Alan Stewart Carl noted:

The change isn’t huge. The previous age for over-the-counter purchase was 18. But do not doubt that the Obama administration will not have the problems with this rule that the Bush administration had. Many abortion opponents consider the morning-after-pill to be no different than an abortion and Bush was sympathetic to those worries. Obama, on the other hand, is decidedly liberal on the abortion issue.

Of course, much of the debate comes down to when you think life begins… I think, for most people, the issue is not so clear cut. My views on abortion are complex and too complicated to effectively describe in a blog post. But I will say that I support Plan B contraceptive. Mistakes happen, either out of foolish moments of passion or failure of other contraceptive devices. Plan B allows for otherwise responsible people to remain responsible and not have a child they don’t want or can’t care for. It’s not perfect. But doing nothing and waiting to see if pregnancy results creates even greater problems and deeper moral dilemmas. It’s easy to draw bright lines, but it’s not always what’s best for a responsible society.

At NC Policy Watch’s Progressive Pulse blog, Sean Kosofsky wrote:

The old arbitrarily drawn line was 18 even though there is no research or evidence showing why only adults should have access to the drug known as “Plan B.” Emergency contraception is a superdose of “the pill” and prevents a pregnancy, but cannot end a pregnancy.

… tens of thousands of young women may now be able to prevent unintended pregnancies more easily should they face an unintended sexual encounter, be the victim of rape, or if their first choice of contraception failed. NARAL Pro-Choice North Carolina has worked for years to ensure that every pharmacy in NC stock Plan B and that all emergency rooms have it available for rape victims. This move by the FDA is terrific progress.

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A New Medicare Benefit that Saves Money and Improves Health for Chronically Ill Seniors

By | Thursday, April 23rd, 2009
Pat Ford Roegner

What Nurses Can Teach Senators About Medicare:

Medicare took center stage earlier this week at a roundtable hearing held by the Senate Finance Committee to discuss reforming America’s health care delivery system. Because care for chronically ill older adults accounts for a disproportionate share of health care spending, Senate members were seeking solutions that could demonstrate Medicare savings for this population.

Dr. Mary Naylor, the Marian S. Ware Professor in Gerontology at the University of Pennsylvania School of Nursing and director of NewCourtland Center for Transitions and Health testified at the hearing and recommended the establishment of a Medicare benefit covering a program of transitional care to help coordinate care from hospital to home in the management of chronic illness. Mary’s main point: “There is an opportunity to reform our health care system using a rich base of evidence that demonstrates that nurse-led, team-based, transitional care can improve the health outcomes of at risk chronically ill elders, reduce avoidable hospitalizations and decreased health care costs.”

I was glad to see there was a great deal of interest in the transitional care model. I think the Senators get it that a significant portion of the Medicare population is costing the system dearly and models like Mary’s are innovations that need to be considered.

I heard some serious tension between the ideas of being bold with the reorganization of health care while others were saying too much disruption would scare purchasers and patients away. I heard Senators and former CMS Director Mark McClellan as well as the Director of MEDPAC say there will be upfront costs to do things differently such as scaling up primary care services. There were more conservative Senators who didn’t want to hear this.

Senator Hatch wants to create a Commission of the Health Care Workforce in response to the call from several physician groups present that we have a shortage of primary care docs, general surgeons. Others added nurses and nurse practitioners. I didn’t hear much support for his idea. The additional bonuses for primary care docs led to the discussion about medical homes and the admission from the MEDPAC director that this isn’t just about a payment to docs but evidence based practice, health IT integrations, and so on. The importance of nurse case managers for medication management, care coordination and patient compliance was a theme especially from health systems CEOs. Good to hear.

What next? Mary Naylor recommends the following: (more…)

TICK TOCK BOOM

By | Tuesday, April 21st, 2009

When a woman is born, she has all the eggs she’ll ever have. The older >she gets, the fewer eggs she has — and they go down in quality. As some docs explain, you don’t want to bake brownies with old eggs. But, last week, a report came out that Chinese scientists have been able to grow new eggs in mice.

If women could produce new eggs, then they wouldn’t have to hire egg donors, and they wouldn’t have to feel pressure from friends, family and gynos to have babies before they’re 35. The Washington Post reported that this is a step toward stopping the biological clock.

What do you think? Modern day miracle? Or crime against nature?

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Inner Beauty? Give me a Break.

By | Monday, April 20th, 2009
Tamar Abrams

As a relatively frequent contributor to Huffington Post, I was unprepared for the avalanche of comments that followed a blog I wrote about YouTube sensation Susan Boyle. As one of the first bloggers to write about her, I caught an earful from HuffPo readers across the globe. My characterization of her as “homely” raised the ire of dozens of people who declared her “beautiful, inside and out.” Several wanted to know why I found it necessary to point out that she was 47, and several others excoriated me for being both ageist and sexist and possibly even beautyist. This is all so very ironic given that I am older than Ms. Boyle and have never been able to get by on my looks.

A week later, having been interviewed by a London-based radio station that asked me, “What does America think of Susan Boyle?” I am appalled by the hypocrisy displayed by people here and in Europe. When I mentioned to a male friend that I had written about her, he asked, “Is she the one who looks like a man?” Believe me, I would have loved for his response to have been, “Oh yes, the adorable one who signs like an angel!” But what are the chances?

I would love for all people to be judged on the basis of their strength of character or kindness or talent. But even for Susan Boyle, that is a short-lived dream. Already stylists are lining up to pluck, curl, straighten, camouflage, colorize, and glamorize Ms. Boyle. Given the opportunity, producers would sign her up for Britain’s Biggest Loser followed by a stint on Style Her Famous. In a few weeks, our frumpy eccentric singing phenom would undoubtedly have her face lifted, her breasts reduced, her brows tattooed, her hair colored and her wardrobe replaced if TV execs had their way. Would she sing any better? No. But she would look more like the singing idols we are used to.

Yes, there’s been a global outcry to leave her how she is. So many “average” people have delighted in the possibility of someone who looks like them achieving fame and glory. But is there a sea change coming in how we perceive and treat those who fail to achieve the ideals of youth and beauty espoused by our media? Will we now see Susan Boyle clones on the covers of women’s magazines and starring in the latest TV sitcoms and cop shows? I am willing to bet not. Susan Boyle may emerge from all of this hoopla unchanged, but I’m afraid so will our views on women and beauty and age. Plastic surgeons can rest easy knowing that she’s an aberration – a sweet moment of relief for those of us who fail to meet unattainable standards – in the landscape of nipping, tucking, lifting and Botoxing that will endure long after Ms. Boyle’s day in the sun fades.

h20tv: Voice Your Thoughts on Health Reform

By | Friday, April 17th, 2009

The following is a two part post (both parts are included so please read all the way through) that calls attention to an exciting and important new effort to engage everyone in health reform. Do you have a “2 minute rant” you’d like to share with the administration? If so, read on…

Indu SubaiyaIntroducing h20tv!
Indu Subaiya, MD, MBA
Co-founder, Health 2.0

Blame it on election fever or my move to the filmmaking capital of the world, LA, but I was recently inspired, along with my amazing conference teammates, to create and launch h20tv, a video channel for Health 2.0. It has been apparent for a while now that we’re hearing a lot more from the community than just feedback on new technologies and we wanted a way to surface that.
While technology is still what we live and breathe most days, what’s been interesting is people’s responses to how technology is actually changing healthcare experiences or enabling new visions for change on many levels. Our work with the Center for Information Therapy on a joint conference and on the first h20tv video project has already surfaced many lively debates.

We’re now a few years into this Health 2.0 thing if you will and it’s not speculative anymore. There’ve been successes and failures, hard data and experiences we can all learn from. In the present context of healthcare reform, sure, the papers and blogs have been full of the punditry exchanging blows…we wanted to capture more of the dinner table conversations. Because there are some really good ideas out there and they’re not all from experts. And who is an expert in healthcare anyway? For more about that sidebar, see Great Debate #5 at the upcoming conference agenda.

So what do you get when you ask people what their 2 minute rants to the new administration would be about healthcare – not their long manifestos, just their biggest, burning issues? It’s fascinating to see what bubbles to the top. My Co-founder Matthew Holt talks about the need for a common social insurance pool, Dr. Thomas Barber of Kaiser Permanente tells us how web tools have decreased his office visits by more than 20%, Julie Murchinson of the Health 2.0 Accelerator talks about the promise of personalized health care, Robin Strongin of Amplify Public Affairs advocates for the consideration of broader life circumstances when providing healthcare including education, transportation etc. and healthcare consumer Julian Robinson describes how challenging it is to find a doctor in a new city… and that’s coming from a web-savvy 23 year old.

We want lots more voices. And we’ll string along select snippets for a little trailer to show at the upcoming conference. No this isn’t going to have perfect production quality – you’ll have to go to expensive agencies for scripted messages and bad background music for that. This is pure user-generated brainpower, the way we love it, straight up and unfiltered.

We don’t have a special in with the new administration, but we know we are part of a growing and diverse community of people who think and care deeply about improving the healthcare system. So we figure the word will eventually float over to the white house over these wild web airwaves. And now, here’s Julie to say more about this project in the context of the accelerator and what she’s seeing on the ground for health 2.0 companies trying to innovate and integrate with the healthcare system.

Julie MurchinsonWe the people want more out of health
Julie V. Murchinson, MBA
Managing Director, Manatt Health Solutions
Executive Director, Health 2.0 Accelerator

We are at a turning point in how we the people take part in our healthcare. Just as Facebook and Twitter have allowed people to connect and delve more deeply into each other’s everyday life, h20tv is amassing the power of the people to begin to weave together a story of what we want, our ideas about how to make it happen and, in some cases, desperate pleas to change the status quo. What is most interesting, however, is that many of the videos spell out a fairly simple desire – the personalization of health care – to allow citizens to play a larger role in their care and to have care more customized for each person. Sure, there are still several million Americans who aren’t yet racing to get a seat at their care-team table, but for those who are…why is it so hard to do something so seemingly simple?

Why can’t we jump on our iPhone to track our stomach pain until we realize that its getting increasingly worse, then be able to access some clinical information about treatment options that helps us find a clinician online we can consult with, who recommends a specialist close to work so we don’t have to take more time off, who sees us that day because health IT has improved his/her patient through-put, who sends an e-script to the pharmacy for pick-up on the way home, which launches a medication schedule with reminders to our iPhone to make sure we take our meds on time and appropriately, as well as a health management portal that recommends a dietary plan and begins to help us self-test different diet, exercise and other daily living practices that may impact our condition until we narrow down the flare-up association and circle back around with our clinician to validate our findings? Whew…deep breath. Should this really be that hard to do? And I didn’t even mention the correlation between our genetic make-up and our symptoms, and how that impacts clinician direction, medication and our self-discovery efforts. Now you’re talking!

So, why doesn’t that happen today? Umm…let’s see…how long do you have to read this blog? Or personal relationship with our own healthcare is an unfortunately complicated one. At the Health 2.0 Accelerator, a nonprofit organization working with Health 2.0 companies and traditional health care organizations, we are beginning to chip away at this ideal by driving integration of technology and the consumer experience. From our perspective, we see consumers starting to seek comprehensive solutions, rather than fragmented tools and services, from this emerging movement referred to as “Health 2.0.” Health 2.0 companies are seeking ways to expand their offerings to consumers rapidly and cost effectively, while fortifying or evolving their business models. “Traditional” healthcare organizations are starting to explore new capabilities for patients to generate, analyze and consumer health information.

The great ideas in these videos are finding realistic test beds to see what works and, most importantly, what we the people need, want and will use to begin to take part in our healthcare…just for us…in the same independent, personalized way we have begun to do so in so many other parts of our lives.

Taking Personal Responsibility For Our Own Health Reform

By | Thursday, April 16th, 2009
Julia Loughran

The following is a guest post from Julia Loughran, a Digital Media and Gaming Solutions Expert with iConecto—Gaming4Health.
(Full Disclosure: Amplify Public Affairs is now the PR Strategic Partner for iConecto—Gaming4Health)

Yesterday, I had the opportunity to speak on Capitol Hill as part of a special event hosted by the same group that hosts this wonderful blog – Disruptive Women in Health Care, and its media partner The Hill. The topic was Health eGaming, Healthy Patients: Supporting Stimulus Goals Through Health eGaming. I was there to speak about the opportunities health eGames can bring to healthcare, both as forms of preventative care (e.g., exer-games that get people up and moving and games that promote healthy behaviors, like healthy eating and smoking cessation), as well as games that can help with acute and chronic disease management (e.g., asthma, cancer and diabetes).

The Honorable Nancy L. Johnson, Former Chair of the House Ways and Means Health Subcommittee opened the session, stressing that change was needed in health care and one of the main changes was the need to focus on the patient. “The real reason the patient is going to become the most important person in the healthcare system,” according to Johnson, is “you can’t do prevention without them.”

This point really resonated with me because it made me think about personal responsibility. When it comes right down to it, our health and the reform of our health behaviors rests in our own hands. We have the tools, the information, and now hundreds of health eGames that can help us live healthier and longer lives. Do we need to wait for the U.S. government to prescribe these games (which I understand will take years of slogging through regulatory barriers and miles of bureaucratic paperwork), or can we all just go out and start taking advantage of the great stuff already out there?

iConecto has done the leg work to capture a database of the nearly 600 health eGames and 500 plus mobile applications, many of which are featured and reviewed on our consumer portal Gaming4Health.com. So, if you want to be more active, why not try out some of the many titles designed for the Wii? We had Congressional Staffers at yesterday’s event that were breaking into a real sweat after just a few minutes jogging to a game on Active Life’s Outdoor Challenge. Exer-games like Outdoor Challenge, Wii Fit, and Dance, Dance Revolution are a much better way to spend an evening with your family instead of passively watching Dancing With the Stars on TV. But, if Dancing with the Stars is something you love, then why not do it yourself with the Wii version? And if it is your brain you want to exercise, there are many web sites filled with fun and interactive games that will give your gray matter a work out. Some of the popular brain fitness sites include Happy Neuron, Sharp Brains, and Lumosity.

Being healthy and having an active lifestyle isn’t as hard as it used to be. Today there are mobile and iPhone apps that will provide you with your own virtual fitness coach, or you can try yoga or track your steps, or if you are competitive, you can find online health and fitness competitions.

We all have the resources to be healthier, we just need to step up to the plate and take responsibility for leading healthier lives – and there is no reason why we can’t have a lot of fun while we shed a few pounds, eat better, and work our noggins. So, what are you waiting for? Get out and play a little. It will be fun and good for you!

View photos from this event on Facebook, or on Flickr, and see The Hill’s video coverage here, and The Washington Post’s coverage here.

Health eGaming, Healthy Patients Briefing

By | Thursday, April 16th, 2009
Robin Strongin

Disruptive Women, along with media partner The Hill, held its first health briefing yesterday on the subject of Health eGaming, Healthy Patients: Supporting Stimulus Goals Through Health eGaming.

The Washington Post‘s coverage of the event can be found here and The Hill‘s video coverage is posted here.

To see pictures of the event, click here (for Facebook) and here (for Flickr).

Robin Strongin of Disruptive Women in Health Care blog

Robin Strongin of Disruptive Women in Health Care

Congressional Staffer Attempts Health eGaming

Congressional Staffer Attempts Health eGaming

The panel featured some very Disruptive Women including:

The Honorable Nancy L. Johnson
Senior Public Policy Advisor for Baker Donelson
Former Chair, House Ways & Means Health Subcommittee

Glenna Crooks, Ph.D.
President, Strategic Health Policy International, Inc.

Julia Loughran
Digital Media and Gaming Solutions Expert, iConecto—Gaming4Health

Janet Venturino
Vice President for Marketing Communications, Kaiser

Robin Strongin
President & CEO, Amplify Public Affairs
Creator, Disruptive Women in Health Care blog

Health eGaming, Healthy Patients Panel

Health eGaming, Healthy Patients Panel

After the panel, attendees were able to try their hand at eHealth Games such as Wii Fit, Learning for Children Assessment Games, Re-Mission and Brain Games.

Blog Roundup: Health IT, Urgency, practicality, and costs of health care reform

By | Monday, April 13th, 2009

Debate surrounding health information technology, particularly electronic health records (EHR), has become increasingly dominant among health care-related discussions around the Web. Forbes.com chatted with Geoff Brown, CIO at Inova Health System (a Virginia-based not-for-profit health care service provider system consisting of hospitals and other health care centers), about the significant role health IT could play “in improving medical care, cutting costs and speeding up treatment.”

The health-care industry is a study in contrasts. On one hand, it employs the best that medical science has to offer. On the other, it is one of the least automated sectors from an IT standpoint.

All of that is about to change, however, spurred as much by the federal government’s push for cost control and accountability in health care as the industry’s own need for modern information exchange. The task for implementing those changes will fall on CIOs at hospitals and clinics, as well as the companies that outsource records and information for doctor’s offices and outpatient facilities.

Read the interview with Geoff Brown about health IT and hospitals

Matthew Holt conducted and posted three interviews relevant to two sides of the current health IT/EHR debate about, to use Holt’s words, “whether the HITECH act should pay for and dictate a specified, certified type of EMR product use OR pay for data and outcomes and not specify how providers get there.” Holt spoke with Glen Tullman, CEO of Allscripts, Mark Leavitt, Chair of CCHIT, and Jonathan Bush, CEO of AthenaHealth during HIMSS09. Describing his take on the two sides of the debate highlighted in these three interivews, Holt explained:

The “cats” support certification and EMR mandating (more or less). The “dogs” think that existing EMRs are often counterproductive and that a mix of other data sources, processes, and patient outreach technologies will get us where we need to in terms of improving outcomes much quicker.

Below is Holt’s interview with “cat” Mark Leavitt:

Find all three interviews on The Health Care Blog

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REMINDER: “Health eGaming, Healthy Patients” Event Next Week

By | Thursday, April 9th, 2009
Robin Strongin

The first in a series of health briefings hosted by Disruptive Women and The Hill is next Wednesday (4/15) at noon in the Rayburn House Office Building.  Health eGaming, Healthy Patients will feature brief presentations on “Supporting Stimulus Goals Through Health eGaming” from a panel of Disruptive Women.  After the jump is the event announcement posted here last week.

Click here for complete event details and to RSVP (more…)

New Studies Reveal Serious Concerns Regarding Alcohol Consumption

By | Wednesday, April 8th, 2009

This guest post was contributed by Karen Sampson, who writes about health care degrees. She welcomes your feedback.

So we already know that women’s bodies absorb alcohol differently, but two very recent studies have noted at the possible link between alcohol and breast cancer. Is there a risk that outweighs the benefits of alcohol consumption?

The details of the studies.

The most recent study, conducted by the Fred Hutchinson Cancer Research Center in Seattle, reported that women regularly consuming 14 or more alcoholic beverages per week faced a 24 percent increase in breast cancer rates when compared to those who abstained. And previously published, larger British study revealed that alcohol in even smaller amounts, as little as one small glass of wine, liquor or beer, increased certain cancer risks. According to the study, possibly as much as a 6 percent increase in breast, rectum, liver and throat cancer by the time women reach age 75. (more…)

Stumbling Toward Health Care Reform

By | Tuesday, April 7th, 2009
Phyllis Kritek

“A new public plan — to offer consumers greater choice, keep the private plans honest and, one can hope, restrain the relentless growth in health care premiums and underlying medical costs — seems worth trying.” New York Times Editorial, April 7, 2009

And thus, the New York Times adds its comments to the chorus of voices noting that indeed we might want to try a new way of financing health care in the United States. I focus on financing deliberately, since the conversation about health care reform is primarily one that tinkers with the model of health care financing, not health care itself. What we really are stumbling toward is some new way of grappling with third party payers, expanding our options, we posit, and rendering these payers more honest, and competitive among themselves.

What worries me is not the reform but the mindset underlying the proposed changes. At the risk of sounding ancient and retrograde, I actually can remember when insurance companies thought their mission was to decrease the fiscal risk for all of us by group contributions that would help pay for some of us at any given moment. That mindset focused on the patient; over time, we learned to focus on the shareholder. The latter was engaged in the search for profit. Hence, success for insurers shifted to shareholder profit. The best way to be profitable was to simply not have to pay out for health care. That is the mindset we gradually convinced ourselves was a good one.

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News Flash to Health Reform Buddies: Insurance Coverage is Not Enough

By | Monday, April 6th, 2009
Glenna Crooks

On April 2, Julie Connelly reported that “Doctors Are Opting Out of Medicare.1” The article focuses initially on specialists but quickly turns to primary care clinicians as well, noting that 29% of Medicare patients surveyed last year were looking for primary care physicians.

Note to my health reform buddies working towards universal coverage… apparently having insurance coverage is not enough.

It’s a surprise to me that it took so long for this problem to hit the presses. About five years ago I had the opportunity to travel across the country with a small group of medical and employer leaders, facilitating discussions between physician groups and local employers collaborating to improve access, quality and cost dynamics in their local areas. To prepare, I called local physicians to “take their pulse and find out where it hurt.” They hurt plenty.

When we started on the East Coast, physicians said they were worried that “one day they would not be able to take Medicare patients.” Moving westward, by the time we reached Dallas later that year they “no longer accepted Medicare patients.” By the end of the year, in the Pacific Northwest, they did not take new patients aged 60 because “in five years they would be on Medicare.”

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April Man of the Month – Doug Goldstein

By | Saturday, April 4th, 2009

Douglas GoldsteinDoug Goldstein, eFuturist, and CEO of iConecto-Gaming4Health took a few minutes to talk to Disruptive Women’s Wendy Grossman about the eHealthcare trends of the future.

Q: What does it mean to be an eFuturist?

A: I focus on how emerging technology and entertainment can be used to improve our lives.

Q: So, how is online technology transforming women’s healthcare?

A: There’s this broad category called “experiential media,” which could include mobile and wireless or video games or virtual worlds. It’s basically the automation of processes that typically took more time before.

So, the potential to change women’s healthcare is substantial in terms of expanding access and improving convenience. The rate of change that happens really depends on what happens with reimbursement reform. Because right now, reimbursement to physicians depends on a physical location to be associate with the services.

It’s sort of like saying, ‘In order to buy an airline ticket, you have to go to the airport.” We can buy airline tickets online now, we used to do it through travel agents, we didn’t have to go to a physical location to buy that ticket.

Healthcare is clearly more complex than buying an airline ticket. But in context of a doctor-patient relationship and continuity of care, there are many many interactions that could be mediated more conveniently, effectively and affordabley through electronic media. But right now, there is no reimbursement model or incentives for physicians to support that — unless they’re in a system like Kaiser. Kaiser has documented that they’ve been able to improve the quality of care for not just women — but men also — by reducing costs and reducing office visits 25 percent. But improving convenience, patient satisfaction and maintaining and enhancing the quality of care.

Q: Are you talking about e-mailing with your doctor? Or what are you talking about?

A: Yeah, it could involve instant messaging, it could be e-mailing, it could be automating processes in an online environment or community.

Q: Yeah, they can’t bill for that now.

A: No. Unless you’re with an integrated system like Kaiser.

Q: Okay. I read that you look at entertainment trends that are revolutionizing the health industry? What does that mean?

A: There’s this whole industry called disease and demand management. Healthplans try to get people who are healthy to stay healthy. Or people who are at risk, to reduce risk. Many times, these programs are what people should do. These programs really don’t leverage what people want to do, what feels good, or really take lessons from industries that influence behavior like the entertainment industry. Health doesn’t have to be work — just like school doesn’t have to be work.

I really try to focus on how to make health a want-to not a should, through things like health and entertainment. Video games are an example. So is the virtual world. There’s ways to engage people through a median, while also delivering a message.

There’s a video game called Remission for teens with cancer. If you have a teen with cancer, would you rather make them read something about their condition and then tell them they have to go to their chemotherapy? Or would you rather them immerse in a video game where they kill cancer cells and in that process, learn what’s going on with their condition in an entertaining and engaging formant? That format has been proved to enhance compliance and patient empowerment.

Using popular entertainment approaches with purpose, is, I think, a wave of the future with health and education for women, men, children of all ages.

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Don’t Wait for the EHR, Take Steps Now to Create a PHR

By | Thursday, April 2nd, 2009
Ruthann Russo

According to the Healthcare Information Management and Systems Society less than 1 percent (0.1%) of hospitals have a paperless shared electronic health record (EHR). Although almost 67 percent of hospitals have some degree of EHR in place, few have a system that allows patients and their physicians unfettered (but yet protected) access to essential, often crucial information about the patient’s health status. The Obama administration’s plan to fund EHR activities is a positive move towards making the universal EHR a national standard. However, given the current lack of adequate preparedness of most healthcare providers, the goal is unlikely to be accomplished before President Obama completes his second term in office. For the average healthcare consumer, the message is to act now on obtaining their health information and keeping it in an electronic format to be shared with all providers who treat you. The personal health record (PHR) is not a substitute for the EHR, but it does fill a gap. More importantly, it empowers each of us, as patients, in having control and knowledge over an essential part of our healthcare. Today, it is our responsibility to make sure that all of our healthcare providers have the information they need to provide us with the best possible healthcare. Except in highly integrated systems like Cleveland Clinic or the Mayo Clinic, we cannot assume that a specialist has access to information from our primary care visits. At least for now, that’s the patient’s responsibility…….