Consumer Centricity is about to change everything we know about health care. It is creating a health investment community where transparency is king and social exchange reinforces value.
This is the rise of the consumer health investment marketplace. Technology is improving the conversations and exchange of data—social media (providing peer-to-peer information and counseling), quantifying technology (providing measures of health to the person without the need for clinical reporting), and financial advice (tune in to some of the social media pages for patient and cost advocacy). We are witnessing the handoff of health care control to the consumer who does, in fact, have a bigger financial stake than ever before, but who also can leverage data for answers to personal questions and priorities.
At last the consumer is developing a voice in health care, identifying the priorities of lifelong health that he or she values. There are 4 reasons that consumers are building noise on their preference in health care:
- Enormous increases in consumer-driven health plans with high deductibles. (more…)